ICE Barcelona 2025 – A Global Perspective on Live Casino Gaming

In March 2025, Casino Supply UK travelled to Spain to attend ICE Barcelona, the world’s leading event for the global gaming industry. While we didn’t exhibit this year, the show floor was rich with innovation, dialogue, and opportunities to connect with the people shaping the future of live casino entertainment.

The event was a melting pot of suppliers, studios, software developers, and operators — many of whom were exploring new ways to optimise the live dealer experience, both on and off camera. Across multiple halls, we observed increasing demand for:

• Studio-friendly casino layouts with bold, camera-ready designs

• Dealer-first table design to support long-format live play

• Regionally tailored equipment — particularly for regulated EU and MENA markets

• And of course, high-quality manufacturing backed by reliable lead times and localised service

We spoke with many studios and casino groups seeking UK-based partners capable of delivering customised equipment with the flexibility and branding precision their platforms demand. It reinforced our belief that Casino Supply UK’s focus on bespoke, British-made solutions is more relevant than ever in an increasingly visual and performance-driven industry.

ICE Barcelona 2025 was more than a showcase — it was a moment to gather global insights and bring them back to our workshop. We’re already building on what we learned and preparing to support the next wave of casino innovation.