ICE Barcelona 2025: Casino Supply UK's Notes

In March 2025, Casino Supply UK travelled to Spain to attend ICE Barcelona, the world’s leading event for the global gaming industry. While we did not exhibit this year, the show floor was rich with innovation, dialogue, and opportunities to connect with the people shaping the future of live casino entertainment.

The event was a melting pot of suppliers, studios, software developers, and operators - many of whom were exploring new ways to optimise the live dealer experience, both on and off camera. Across multiple halls, we observed increasing demand for:

• Studio-friendly casino layouts with bold, camera-ready designs
• Dealer-first table design to support long-format live play
• Regionally tailored equipment, particularly for regulated EU and MENA markets
• High-quality manufacturing backed by reliable lead times and localised service

We spoke with many studios and casino groups seeking UK-based partners capable of delivering customised equipment with the flexibility and branding precision their platforms demand. It reinforced our view that Casino Supply UK’s focus on London-printed casino layouts on Velvetine cloth is well-matched to a visual, performance-driven industry. The same approach is now available to trade clients through the online design tool.

ICE Barcelona 2025 was more than a showcase - it was a moment to gather global insights and bring them back to our workshop. We are already building on what we learned and preparing to support the next wave of casino innovation. If you would like to discuss a project, contact the team or apply for a trade account.